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PUBLISHER
Lawrence Harte
LHarte@IPTVMagazine.com
EDITOR
Lawrence Harte
LHarte@IPTVMagazine.com
Associate Editor
Michele Chandler MChandler@IPTVMagazine.com
ADVERTISING SALES
Robert Belt
RBelt@IPTVMagazine.com
+1-480-368-8876
Multimedia
April Wiblitzhouser
AWiblitzhouser@IPTVMagazine.com
Expert Editors
Bud Bates - Technology
BBates@IPTVMagazine.com
Steve Kellogg - Marketing
SKellogg@IPTVMagazine.com
Lawrence Harte - Business
LHarte@IPTVMagazine.com
Michael Sommer - Consumer Elecronics
MSommer@IPTVMagazine.com
Eric Stasik - Patents and IPR
EStasik@IPTVMagazine.com
Avi Ofrane- Billing Systems
AOfrane@IPTVMagazine.com
Roger McGarrahan -Content Licensing
RMcGarrahan@IPTVMagazine.com
Tara Ramos - Telemedicine
TERamos@iptvmagazine.com
SUBSCRIPTIONS
Circulation Manager
Carolyn Luck
Carolyn@IPTVMagazine.com
Electronic subscriptions to IP Television Magazine are FREE. Printed versions of the magazine are distributed at industry trade events.
IDENTIFICATION STATEMENT
IP Television Magazine (ISSN: 1554-9410) is published monthly by Althos Publishing, 106 West Vance Street, Fuquay Varina, NC 27526 USA
LIST RENTALS AND REPRINTS
An Althos Publication
106 West Vance Street,
Fuquay Varina, NC 27526 USA
1-919-557-2260 Fax 1-919-557-2261
FREE Subscription at www.IPTVMagazine.com |
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Good news for IPTV advertising. The targeted advertising moguls Google, Yahoo and MSN continue to raise their advertising rates and their effectiveness decreases as click fraud increases. Because IPTV advertising is similar to Internet advertising, this means that the advertising rates that IPTV operators can charge will be more valuable.
According to the Internet Advertising Bureau (www.IAB.net) and Pricewaterhouse Coopers, the advertising revenue was $16.8 Billion in 2006, which was approximately 1/3rd of television advertising revenue. The growth of Internet television advertising revenue is over 25% per
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year while according to television bureau of advertising
(www.TVB.org,) television advertising is decreasing in most categories.
IPTV advertising has an advantage over Internet advertising as the potential for advertising marketing fraud ("click fraud") is lower. A key challenge facing the Internet marketing is the growing area of click fraud, which means that advertisers are paging for ad displays and selections when they are not actually performed. The display of ads on IPTV systems are better controlled and will have a much lower click fraud so when the TV viewer selects to view more details about an ad, it will be a valid viewer.
IPTV Advertising - Better Targeting and Less Marketing Fraud
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