Distributing content to multiple viewing platforms is commonplace for almost all content rights owners in today's competitive and increasingly fragmented media environment. The expanding breadth of viewing devices is accompanied by divergence in the encoding formats and parameters required for optimal presentation quality and device compatibility. While traditional production and distribution platforms used a limited range of formats, little such consistency exists today. IPTV, Internet TV, broadcast, mobile phones and personal media players – all have their own unique characteristics, and no one encoding specification optimally serves them all. When repurposing content for multiple viewing platforms, the efficiency of the encoders and surrounding workflow to create these deliverables have a significant impact on productivity, costs, the viewer experience and the timely availability of content. This paper looks at methods of concurrent multi-format encoding and their benefits.

Author: Digital Rapids Expert

Number of Pages: 5

Created: 2009

Categories: Media Encoding