Our mission is to identify and explain the
technologies and applications that allow television services to
be provided through Internet Protocol (IP) data networks.
Readers learn the options and the system to implement IPTV along
with new features and applications and business opportunities
that are available in the IPTV industry today.
How do you get consumers to want to watch TV
ads? Give viewers a choice in the ads that they are willing to view and
how often they are willing to see ads. At the NAB interviewed Singular
Logic which has a system that does this. There system combines advertising
controls with ad profiles that users to create to control access to
content and the cost of it. If the viewer is willing to watch more ads,
they content is lower cost or even free.
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