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Welcome to IPTV Magazine!

Our mission is to identify and explain the technologies and applications that allow television services to be provided through Internet Protocol (IP) data networks.  Readers learn the options and the system to implement IPTV along with new features and applications and business opportunities that are available in the IPTV industry today.







How to Insert Location Specific Ads into Internet TV Programs

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How can Internet TV broadcasters insert local TV programs into their streaming media programs? TV broadcasters and new media companies are setting up streaming TV channels around the world. Many of these companies are simply streaming the same local TV channel to all viewers around the world. In many cases, these channels are being broadcasted through the Internet for free.

One of the key revenue generators for Internet TV is advertising. Unfortunately, advertisers in one city or country are unlikely to benefit from their ads being seen in 200 other countries. There is significant value for the ability to insert local ads into an Internet TV stream. So what equipment and systems does a broadcaster need to have so they can insert local TV ads into their Internet TV streams?

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Questions Answered by Article

How can a streaming Internet TV station dynamically choose and insert ads?


How can a streaming media system know where a person is located?


What type of system is needed to perform location specific TV ad insertion?


Are there any special regulations about local ad insertion?





Advanced TV Advertising

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Advanced TV Advertising

This book explains the basics of audio and video digitization and compression and the standard formats that are used be MPEG. You will learn about the different MPEG audio coders and video coder options.

$19.99 Printed, $16.99 eBook




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