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Welcome to IPTV Magazine!

Our mission is to identify and explain the technologies and applications that allow television services to be provided through Internet Protocol (IP) data networks.  Readers learn the options and the system to implement IPTV along with new features and applications and business opportunities that are available in the IPTV industry today.

          

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Television Advertising Systems

 Articles that cover ad severs, ad insertion splicers, and ad management software.
 
 

Ad Content Identification by Fingerprinting

 

Addressable Advertising - Learn how addressable TV advertising works and how targeted advertising can dramatically increase ad effectiveness and dramatically increase advertising revenues.

 

Advertising on TV Channel Web Streaming Portals - Explains how TV broadcasters can earn advertising revenue on TV channels that they stream through the Internet.

 

Automatic TV Viewer Identification - Discover how TV systems can discover which viewer is watching on a single set top box.

 

Downloadable TV Advertising - Explains the types of ads, download methods, and trigger options available for downloadable advertising.

 

Direct TV Advertising - Renting Lists can be used to insert TV Commercials to Specific Viewers.

 

How to Insert Location Specific Ads into Internet TV Programs

 

Interactive TV Advertising - Interactive systems, revenues, and trends.

 

IPTV Advertising Measurements - Making More Money from Advertising

 

TV Advertising Web Portal - Covers how TV advertising on television networks can be setup and managed via a web portal.

 

User Choice TV Advertising Profile  - Explains how to get viewers to wan to watch TV commercials by giving them control of the types of TV ads the receive and how often they get them..

 

Advanced TV Advertising

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Advanced TV Advertising

This book explains the basics of audio and video digitization and compression and the standard formats that are used be MPEG. You will learn about the different MPEG audio coders and video coder options.

$19.99 Printed, $16.99 eBook

 

 

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