Our mission is to identify and explain the
technologies and applications that allow television services to
be provided through Internet Protocol (IP) data networks.
Readers learn the options and the system to implement IPTV along
with new features and applications and business opportunities
that are available in the IPTV industry today.
Electronic subscriptions to IP Television Magazine are FREE. Printed
versions of the magazine are distributed at industry trade events.
IP Television Magazine (ISSN: 1554-9410) is published monthly by Althos
Publishing, 106 West Vance Street, Fuquay Varina, NC 27526 USA
TV advertising regulation
defines how much advertising TV broadcasters can offer, as well as
authorized types and suitable broadcast times. TV advertising
regulation can be significantly more restrictive in some countries,
such as the UK, which can reduce or even collapse the ability of TV
broadcasters to offer broadcast services. Excessive regulation of
the TV broadcasting industry can result in fewer programming
choices, and even the loss (bankruptcy) of TV broadcasters.
TV broadcasters have been experiencing
increases in content costs in conjunction with reductions
(non-increases) in advertising revenues. In general, advertising
budgets have been shifting towards Internet Marketing channels where
there are less regulations regarding promotions.
As more content sources become available
to the consumer through new channels such as mobile video and
Internet TV, consumers will shift from traditional broadcasters to
alternative sources. This reduction in viewers will result in
decreased advertising revenues.
To help TV broadcasters survive, the
regulatory requirements for TV advertising should be reduced, or
similar regulations should be applied to Internet advertising. The
best solution may be a combination of allowing more types of
advertising on television systems and better control over
promotional regulations on the Internet.
TV Advertising Regulation
– Not Balanced with Internet TV Advertising