TV advertising regulation defines how much advertising TV broadcasters can offer, as well as authorized types and suitable broadcast times. TV advertising regulation can be significantly more restrictive in some countries, such as the UK, which can reduce or even collapse the ability of TV broadcasters to offer broadcast services. Excessive regulation of the TV broadcasting industry can result in fewer programming choices, and even the loss (bankruptcy) of TV broadcasters.

TV broadcasters have been experiencing increases in content costs in conjunction with reductions (non-increases) in advertising revenues. In general, advertising budgets have been shifting towards Internet Marketing channels where there are less regulations regarding promotions.

As more content sources become available to the consumer through new channels such as mobile video and Internet TV, consumers will shift from traditional broadcasters to alternative sources. This reduction in viewers will result in decreased advertising revenues.

To help TV broadcasters survive, the regulatory requirements for TV advertising should be reduced, or similar regulations should be applied to Internet advertising. The best solution may be a combination of allowing more types of advertising on television systems and better control over promotional regulations on the Internet.

TV Advertising Regulation – Not Balanced with Internet TV Advertising

                                                       Lawrence Harte