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Advertisers have always looked for a point of difference in the
marketplace to allow their voice to rise above the noise level of other
advertisers. With new Consumer Electronics (CE) devices providing viewers
with more flexibility in their viewing choices, both on the go and in the
family room, the problem is compounded as it becomes increasingly
difficult for advertisers to anticipate how or when an ad may be viewed.
Content Recognition (CR) based on digital fingerprinting provides a
lightweight, easy-to-use solution for advertisers to engage their
potential customers no matter where, when, or on what device their video
advertisements are presented. Imagine smart devices that can immediately
take action based on media content or an ad being viewed regardless of its
sources. These sources of media may include linear broadcast, on-demand
channels, Blue-ray players, game consoles and over-the-top (OTT) Internet
content. The “smart” in these devices opens a vast new world of
opportunities for advertisers to engage their customers and deliver offers
to them. This white paper discusses the technology and potential use cases
for the implementation of digital fingerprinting for CR. It focuses on: The new multi-screen viewing environment, Emerging opportunities for interactive
advertisers, Discussion of the
digital fingerprinting technology.
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