The demand for wider distribution and syndication
of content brings with it the need for more efficient mechanisms to
deliver content to distribution points. Fully digital distribution via
terrestrial IP-based networks or satellite offers many advantages over
traditional physical delivery, but technical and workflow obstacles must
be overcome for these benefits to be fully realized. The challenges are
compounded by the expanding and varying nature of distribution partners,
with a scope much greater than earlier broadcast affiliate models, and the
need to transport content over uncontrolled public networks such as the
Internet. Overcoming inherent performance limitations in these networks is
essential but not the only factor in increasing efficiency. New approaches
to distribution systems and workflows including concurrency optimization
and automated conformance to recipient specifications can overcome these
challenges.
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