OTT Streaming for Content Owners, Broadcasters, Retailers, and Device Manufacturers

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Our mission is to identify and explain the technologies and applications that allow television services to be provided through Internet Protocol (IP) data networks. Readers learn the options and the system to implement IPTV along with new features and applications and business opportunities that are available in the IPTV industry today.

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OTT Streaming for Content Owners, Broadcasters, Retailers, and Device Manufacturers

Lionel Bringuier

Sending TV content through the Internet using existing broadcast transmission systems can result in poor quality or broken video and audio quality, require extra licensing fees, and may not have content protection (encryption). Not supporting Internet TV streaming can result in reduced sales revenues and job loss and choosing the wrong system can result in massive trouble calls, higher costs, and lost customers.

There are three key Over the Top Television (OTT) streaming solutions; HTTP Live Streaming (HLS), Open Web Media (WebM), and Silverlight Streaming. Each of these solves some of the key challenges created by streaming TV content through the Internet. This white paper defines the key requirements for OTT systems and how the HLS, WebM, and Silverlight systems solve these issues in different ways.