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There is a tremendous opportunity for the development
of TV widgets (software programs) that enable viewers to obtain new
features and services from their TV devices that can connect to the
Internet (such as TVs, Blue Ray Players, STBs, and gaming consoles).
Unfortunately, companies that allow for TV widgets to be installed in
their devices have created incompatible devices and systems. The
development of TV widgets also requires new types of software and content
development kits (SDK, CDK). This white paper explains the different
platform and development options on how to develop and distribute TV
widgets.
Some of the key TV widgets include movie viewers
(such as NetFlix), Internet radio (such as Pandora), and social media (Facebook).
When viewers download these applications to their TV device, they can
access new types of services. In the first month of offering movies
through the Internet to Game consoles, NetFlex signed up 1 million new
customers! [STB 2010 conference, TDG research, Aug 30, TDG Research].
There are several ways to profit from developing and
distributing TV widgets including licensing, subscription services, direct
sales, advertising, and revenue sharing.
This white paper explains the different types of TV
widget platforms, the different programming languages used by TV
widgets (such as HTML, Javascript, and eBIF) and ways to
distribute them (marketplaces). If you are involved or getting
involved in developing communication applications and you want to learn
about developing TV widgets, this white paper will help you.
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